Research Cell​

Research Club

The research club of JK Business School provides a unique platform for interested and talented students to share their creative thinking, reasoning on management concepts and principles. Special sessions are taken for students to work on theoretical and empirical concepts which they studied in class rooms and apply them in real time situations. Students are entertained to discuss, comment and exchange innovative ideas in multi-disciplinary domains. Some unique practices like real time projects, workshops in business Analytics, Case writing and working with faculties in research paper writing would enable them to think beyond classroom leanings. Further this carry out would help the students to closely work with industry professionals, business leaders and academic achievers and understand the problem solving techniques from their perspective.

The research cell is formed based on selecting a group of students who are interested and special training is given on various aspects by both experts and industry people on the following areas:


There is a huge demand in job market and it continues to increase for Data Analyst and scientist. Firms are in demand of Analyst where they are ready to offer job with high packages. The Industry highly demands Institutes to offer candidates who are skilled in handling data for the position of Business Analyst. In that regards many colleges in India started including the Analytics courses in their curriculum. JK organization, one of the pioneers in updating their products and services based on customer needs, has restructured the course curriculum in JK Business School for PGDM as per industry requirements.

Business Analytics (BA) combines the Technology, Data and Skills to derive information insights for application and processes for organization to gain business growth and success in competitive environment. Analytics helps a business in evaluating past performance and forecasting future business planning. Business analytics is generally used to evaluate organization-wide operations, and can be implemented in any department from sales to product development to customer service. JKBS offers specialized courses with certification in business analytics among various streams that includes Marketing and Retail Analytics, HR Analytics, Analytics in Supply Chain and Digital Analytics. Business Analytics typically use data, statistical techniques and quantitative and qualitative analysis with hands-on experience with software tools like Excel, Statistical Package for Social Science (SPSS), R-Studio, and SmartPLS etc.


The Case Method Teaching is a commanding approach which combines academic theory with practical application. The major focus on cases would be on business issues that the manager of both product and service companies face every day. It is not about fictitious scenarios but the actual real-world leanings on managerial problems and opportunities that help the students to solve the critical dilemmas through analysis and planning. JK Business School’s commitment on teaching the students on writing and analysis the cases in groups would help to develop extraordinary leaders who have extraordinary careers.

Our workshop on case writing would immerse students through a combination of field work, discussion, analysis and publishing. Workshop completion certificates are provided on successful completion of three months workshop by presentation and case submission

During the case writing section the enrolled students will learn:

  • Framing their case in group formed based on specialization and creating an outline
  • Understanding challenges, remedies and trade-offs when writing cases
  • How to effectively manage the data collection and field process
  • How to create an effective teaching note
  • Opportunities to use cases for exams and reports

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