Research​ Publication

Faculty Research Paper Publication Details

S.N. Title of Research Papers Author Name of Journal/Books Year Publisher
1 Identifying Factor Affecting Service Innovation From Firm And Customer Perspective – A Qualitative Study Dr. Sridhar Manohar International Journal of Management Concepts and Philosophy 2017 Inderscience
2 Mediation Effect of Service Quality between Service Innovation and Customer Word-Of-Mouth in Indian Higher Education System Dr. Sridhar Manohar International Journal of Business Excellence 2017 Inderscience
3 The Mediating role of the Dimensions of Attitude towards Advertisement (Aad) and Brand Attitude (Abr) on Purchase Intention (PI) Dr. Sridhar Manohar International Journal of Multivariate Data Analysis 2017 Inderscience
4 Interaction with Industrialists and Entrepreneurs Prof. (Dr.) Sanjiv Marwah,

Prof. Supriya Sehgal,

Hemant Israni

Higher Education Faculty Career Orientation and advancement: Curriculum Based on Primary Research 2017 CEGR, New Delhi
5 Understanding Consumption Experience & Tourist Behavior towards Tourism Products in the State of North India Dr. Kuldeep Kumar Journal of Hospitality Management & Tourism Manuscript 2016
6 Future Organizations- A Global Perspective communicated Dr. Kuldeep Kumar Journal of Hospitality Management & Tourism Manuscript 2016
7 Service Innovation and Customer Performance of Telecommunication Service Provider: A study of Mediation Effect of Corporate Reputation” Dr. Sridhar Manohar Corporate Reputation Review, Vol. 19, No. 2, pp- 77-101 2016 Palgrave Macmillan – Springer
8 Advertisement Attitude, Brand Attitude and Purchase Intention – Reciprocal and Mediation Effect Study”, Dr. Sridhar Manohar International Journal of Business Excellence, Vol. 9, No. 4. pp 488 – 510 2016 Inderscience Publishers.
9 Review of DTAA on European nation: Its exposure towards tax treaty arrangement Prof. Amit Kumar AJMAAR, Vol .VIII,No.16 2016
10 GST impact on common man – A study to analyse the cause & effect relationship Prof. Amit Kumar AJMAAR, Vol .VIII,No.16 2016
11 Corporate Takeover & Automobile Industry-A Review from India, USA & UK Asian Dr. Kuldeep Kumar Journal of Research in Commerce, Economics & Management, issue no. June 2016 ISSN 2250-1673 2016
12 Growth Drivers & challenges in Indian Hotel Industry, world wide Dr. Kuldeep Kumar Worldwide Journal of Multidisciplinary Research & Development, issue no.1 vol.6 ISSN 2454-6615 2016
13 Corporate Acquisition in Automobile sector: A Growth Driver & Challenges. Dr. Kuldeep Kumar Journal of Research in Commerce, Economics & Management, issue no.10th Oct 2016 ISSN 0976-2183 2016
14 Effective Developing Interface with Industry Prof. (Dr.) Sanjiv Marwah Higher Education: Leadership & Management 2016 CEGR, New Delhi
15 An integrated View on Green Branding: Exploring a common conceptualization and Research Agenda Prof. (Dr.) Meenu Shant Priya European Journal Of Social Science, V.47 No.3 2014
16 Scale Development to access the impact of Green Business Functions on Green Brand Equity Prof.(Dr.) Meenu Shant Priya International Journal of Economic Research, 11 Issue No.3, ISSN.09729380 2014
17 Green Brand Management Process: An Exploratory Study Prof.(Dr.) Meenu Shant Priya International Journal of Applied Business and Economic Research, V.12, Issue No.3, ISSN.09766502 2014
18 Silent Features of Measuring, Interpreting and Addressing Indian Inflation Prof. Kirti Gupta ICRIER Working Paper No-279 2014 ICRIER, New Delhi
19 FDI in Hotel and Tourism Industry in India: An Insight Prof.(Dr.) Meenu Shant Priya International Journal of Business and Management Tomorrow, Vol.3, Issue No.2, Page no. 1-7,ISSN.22499962 2013
20 Capital Flows and Financial Fragility in India Prof. Kirti Gupta JGIBS, Vol. 5, Number-1 2013
21 Library Services in Distance Education system: in Indian context R.K.Tiwari International Journal of Librarianship Administration 2011 RIP, Delhi

 

Papers accepted for presentation and publication in Conferences/Seminars

S.N. Title of Research Paper Author Details of Seminar/Conference Organisor’s Name
1 Noise Pollution and Restriction Levels R.K.Tiwari Social & cultural impact on environment of India in the global context, JNU, on 24th of Jan., 2007 Human Touch, New Delhi & School of International studies, JNU, New Delhi
2 Marketing of Electronic Information R.K.Tiwari Business and Management Librarianship: the decade ahead, Feb. 4-6, 2008 at ICSSR, New Delhi MANLIBNET, New Delhi
3 Distance Education and Role of Library R.K.Tiwari on date 05-06-2009. IILMAHL, Greater Noida
4 E-books R.K.Tiwari Library Services in Electronic Environment, 19th march 2010. JK Business School, Gurugram
5 Intellectual Property Rights (IPR) in Electronic Environment: In Indian Context” R.K.Tiwari Copy right and E-Resources  ,November 20-21, 2015. Lingaya’s University, Nachauli, Old Faridabad
6 Digital Library In Indian Context R.K.Tiwari Digital Library In Electronic Environment on March 25, 2017 FDDI and Asian Library Associations (ASIALA) at FDDI, Noida
7 A Critical Review of Overall Impact of Pradhan Mantri Jan-Dhan Yojana (PMJDY)- A Scheme of financial Inclusion in India. Prof. Mukul Jain and Prof. Richa Agarwal “Changing Dimensions of Business Management and Corporate Social Responsibilities in Globalised Era”, September 26, 2017 MDU, Rohtak

 

Conference/Seminar Books

S.N. Title Author Publishers/Place Year of Publication
1 Creativity & Innovation: Breaking the Barriers to Reach the Bottom of the Pyramid Dr. Raghuvir Singh (ed.) JK Education Foundation 2012
2 Managing talent for growth and sustainability Dr. Saurabh Gupta (ed.) JKPS, Gurugram 2010
3 Library services in electronic environment Ramesh Kr. Tiwari(Ed.) JKBS, Gurugram 2010
4 New Global Economic Order : Challenges & Opportunities Prof. Manoranjan P Ram (ed.) JKBS, Gurugram 2009.

 

Research Reports
S.N. Title Author Year of Publication Publisher/ Place Series
1 Concepts Vs Practices in the Market Place: The rationale of cost-price balance Prof. K.S. Ramachandran, Dr. S. Samar Ali(ed.) May, 2011 JKBS, Gurugram JKBS Research Series No.10
2 The Economy of Gurugram: the development agenda, Human development indicators-standard of Living -Gini Index Prof. K.S. Ramachandran, Dr. S. Samar Ali(ed.) December, 2010 JKBS, Gurugram JKBS Research Series No.9
3 Managing Business: No cake walk Prof. K.S. Ramachandran April, 2009 JKBS, Gurugram JKBS Research Series No.5
4 Global Meltdown- Recession: A strategic Response Prof. K.S. Ramachandran April, 2009 JKBS, Gurugram JKBS Research Series No.6
5 The challenge of Slowdown: Averting A Depression Prof. K.S. Ramachandran May, 2009 JKBS, Gurugram JKBS Research Series No.7
6 Marketing Strategies Vis-à-vis Income Disparities : Gini Coefficient for Managers Prof. K.S. Ramachandran December, 2009 JKBS, Gurugram JKBS Research Series No.8
7 US Credit Bubble: India’s NPAs are not far behind Prof. K.S. Ramachandran July, 2008 JKBS, Gurugram JKBS Research Series No.1
8 The Complexity of Derivatives: Unmasking what all goes on in the name of Innovations Prof. K.S. Ramachandran July, 2008 JKBS, Gurugram JKBS Research Series No.2
9 From Contract Farming to Corporate Farming: An agenda of Indian Farm Inc Prof. K.S. Ramachandran August, 2008 JKBS, Gurugram JKBS Research Series No.3
10 Sugarcane and Sugar: The Unequal Relationship Prof. K.S. Ramachandran December, 2008 JKBS, Gurugram JKBS Research Series No.4

 

BOOKS
S.N. Title Author Publisher Year of Publication
1 Higher Education: Leadership & Management Prof. (Dr.) Sanjiv Marwah CEGR, New Delhi 2016
2 International Business- Text and Cases Prof. (Dr.) Sonia Gupta McGraw Hill Publications Pvt. Ltd., Noida 2015
3 An Analysis of Fiscal prudence in Germany and India(Online) Prof. Kirti Gupta KAS India 2014
4 Revisiting Indian Inflation(Online) Prof. Kirti Gupta Ideas for India 2014
5 Repo Rate vs CRR: Which one is better at infusing liquidity while containing inflation?(Online) Prof. Kirti Gupta ICRIER, New Delhi 2014
6 The Biggies Are Nowhere! JKBS Corporate Ranking 1992-2007: Top 100 performers based on efficiency of capital Prof. K.S. Ramachandran, Dr. Brajesh Kumar JKBS, Gurugram 2011
7 Project Management Prof. (Dr.) Sanjiv Marwah Dreamtech Press, New Delhi 2011
8 A student Handbook on “Insurance Marketing” Prof. (Dr.) Sanjiv Marwah AIMA, New Delhi 2005

 

 

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